Communcating Strategically

Communication though sounds so simple, but plays a major role in developing a personality. This holds true for organizations also, and hence we can see more and more companies stressing their employees to improve upon their communications skills. Almost every organization who wishes to be in the top notch position will have to place communication on top priority while educating their employees and all the people who are responsible in the growth of the organization. So the move by many organization of having soft-skills training departments and professionals being hired for such training sessions is truly justified.

Bill Jenson in his article (http://www.simplerwork.com/library/c26.htm) tries to redefine strategic communication by saying that its an ongoing process and according to him an organization can follow strategic communication if it masters and merges Understanding business, Navigation Business, and the Commitment Business under a single umbrella. As per Bill Acme Corporation is the first company to execute strategic communication, and I believe that more organization would be adding up to his list if as strategic communication is the most required thing in today’s competitive world.

HSBC also in some extent believe in communicating strategically. As a part of the Wealth Management team we were supposed to interact with the customers on a regular basis. Every wealth management team had a Relationship Manager, who was responsible in client relation development, and guarding all the confidential details of his group of trusted customers (10 clients per Relationship Manager). These managers are specially trained and this move was well- accepted by the clients as they found it more secure and safe in communicating the confidential details with person than many of them. So HSBC’s decision is well justified and we would like to see more and more organization implementing strategic communication in their service.