Corporate Communication Relevance

A communication system in an organization is like the nervous system in a human body. Communication in today's jumbled corporate environment involves much more than just motivating employees and providing good Public Relations. To be successful in today's business environment, companies need to integrate their communication efforts. Companies today are more concerned about to get their messages across to varied internal and external constituencies.

Enterprises includes annual reports as corporate communication tools to convey information related to results, processes and relationships of the enterprise
Corporations use newsletters and electronic copies to share diversity on hiring practices.
Enterprises use corporate intranets to communicate with suppliers and distributors.

Corporate Communications may include:
Analyst Relation, Internal Communication, Investors Relation, Corporate Governance, Issue Management, Change Management, and Corporate Social Responsibility.
Analyst Relation: This type of communication is used to create a healthy relation with different analyst working for the company.

Internal Communication: For years, managers have focussed on “customer care”. More recently, they have begun to dedicate the same kind of attention to their own employees, recognizing that employees have more to do with the success of a business than virtually any other constituency.

Investor Relations: As companies strive to maximize shareholder value, they must continually communicate their progress toward that goal to the investing public. Accordingly investor relations are an essential sub function of a company’s corporate communication program.

Issue Management: Certain issues are fixed using communication tools and correct media channels.

Change Management: Business environment changes rapidly, to adopt to change management is a very crucial function.

Corporate Social Responsibility: Corporations gains are profits but to keep a healthy relationship with society they have to make certain contributions which are called corporate social responsibility. For example Hindustan Lever Ltd. Has several programs for rural development of India

Litigation: Communications on or around Litigation.

Crisis Communication: Crisis is something everyone can relate to. The death of a close relative, the theft of one’s car, or even a broken heart- all can become crisis in one’s life. Organization faces crisis too, so how do crisis affect organizations? Any natural disaster rocking the city resulting damage to company’s infrastructure is a crisis or government change of policy on a certain product produced by a company causes crisis.

Reference:

Corporate Communication by Paul A. Argenti.

Links:

www.wikipedia.com