Monday, July 9, 2007

Corporate Vs Product Advertising



Corporate advertising is a paid use of media that seeks to benefit the image of the corporation as a whole rather than its produts or services alone. In Product advertising companies directly promote their products. Companies mention the products with features, types and prices. The goal of the product advertising is to attract customers to buy products.
A major difference between corporate and product advertising is who pays for each of the two types of advertising. A company's marketing department typically is responsible for all product related advertising and pays for such ads out of its own budget. Coeporate advertising, on the other hand, falls within the corporate communication area and either comes out of that budget or, in some cases, is paid for by the CEO's office.

Corporate Advertising for Accenture
- To create awarness
-Attract Customers
Product Advertising

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